MAKEUP BY MARIO
Master Mascara™ Volumizing & Lift
$28.00get it for $26.60 (5% off) with Auto-Replenishor 4 payments of $7.00 with 
or 
Standard size
Highlights
Lengthening
Cruelty-Free
Vegan
Volumizing
Long-wearingAbout the Product
Item 2867307
What it is: A volumizing mascara for visibly fuller, longer, and lifted lashes—this clump-resistant formula was perfected by Mario after 25 years of artistry.
Formulation Type: Volumizing, Lifting and Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- ProVitamin B5 + Castor Oil: Conditions and nourishes lashes.
- High-Performance Polymer: Provides lasting volume and lift, often found within haircare.
- Weightless Vegan Wax Blend Derived from Olives, Rice, and Sunflower Seeds: Provides buildable volume and makes lashes feel soft and non-crunchy.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.
What Else You Need to Know: This is the universal mascara that Mario has always wanted in his kit for all lash types. It features a first-to-market brush with custom-shaped bristles that evenly coats lashes for clean and buildable volume, it doesn’t clump, flake or smudge, and is long-wearing. It’s also sweat- and humidity-proof, vegan, and cruelty-free.
Clinical Results: Based on a consumer panel study of 34 participants:
- 100% agreed it provided clean, defined volume
- 97% agree it made lashes look naturally full
- 97% agree it gave lashes more lift
-High-Performance Polymer: Provides lasting volume and lift, often found within haircare.
-Weightless Vegan Wax Blend Derived from Olives, Rice, and Sunflower Seeds: Provides buildable volume and makes lashes feel soft and non-crunchy.
Aqua (Water/Eau), Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Vp/Va Copolymer, Copernicia Cerifera (Carnauba) Wax, Synthetic Wax, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Oryza Sativa (Rice) Bran Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Sodium Hydroxide, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Hydroxyacetophenone, Panthenol, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
-For non-messy, clean application, gently shimmy the brush from root to tip to create your desired defined volume.
-Apply more coats for striking volume.
-Easy and gentle to remove.
-Mario-Tip: Use the narrow side of brush to apply on harder-to-reach and lower lashes.
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Created by Master Makeup Artist Mario Dedivanovic, MAKEUP BY MARIO features pro formulas and tools in the most universal shades and easy-to-use textures. Infused with Mario’s philosophies and techniques, each product is crafted to provide an effortless makeup experience and inspired artistry.