GREAT new pieces on sale, up to 60% off. Shop now.

Free shipping on orders over $100.

GREAT new pieces on sale, up to 60% off. Shop now.

Free shipping on orders over $100.

GREAT new pieces on sale, up to 60% off. Shop now.

Free shipping on orders over $100.

Close-up of a flower with green background. Text reads, "NEW TO SALE Up to 60% Off Select Styles" above a "SHOP NOW" button.

Close-up of a flower with green background. Text reads, "NEW TO SALE Up to 60% Off Select Styles" above a "SHOP NOW" button.

A single white flower against a green background with text: "New to Sale. Up to 60% Off Select Styles. Shop Now.

A family sitting together on the floor; the man and woman smile at each other, while a child sits cross-legged in front, wearing striped pajamas.

A family sitting together on the floor; the man and woman smile at each other, while a child sits cross-legged in front, wearing striped pajamas.

A woman stands in a grey outfit, a man kneels in a striped shirt, and a child in red stripes stands in front. Text reads: "The Polo Lounge. Shop Now.

Welcome to The Great.

Where casual comfort meets nostalgic timelessness.

A person with long hair, wearing a blue sweater, white pants, and brown boots, sits on a stool against a neutral fabric background.

Spring Tees & Sweats

Two women stand arm in arm in an outdoor setting. One wears a gray jacket and white skirt, the other a floral dress. A swing, plants, and a wooden door are in the background.

Emily & Meritt's Picks

Person sitting on fabric backdrop, wearing a black outfit and white high-top sneakers, with a relaxed pose.

Person sitting on fabric backdrop, wearing a black outfit and white high-top sneakers, with a relaxed pose.

Person sitting on the floor wearing a black sweatshirt and pants, with white sneakers. Background is a neutral fabric.

EVERYONE'S FAVORITES, MADE IN LOS ANGELES.

COZY COMFORTS

SHOP TEES & SWEATS

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE

Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

Visit THE GREAT.

VIEW ALL

A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.

ABBOT KINNEY Venice, CA

Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.

MELROSE West Hollywood, CA

Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.

Sportsmen's Lodge STUDIO CITY, CA

A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.

Marin Country Mart Larkspur, CA

A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.

Lido Marina Village Newport Beach, CA

Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.

Del Mar San Diego, CA

A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.

SOHO New York, NY

Sign for "The Great" on a metal post. Palm trees are in the background with a clear sky at sunset.

the post montecito, ca