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Welcome to our Luxury Virtual Boutique. Our service offers:

  • Immediate, real-time expert advice
  • Knowledge and experience in luxury watch brands
  • Advice and guidance with your watch purchase
  • Reassurance that your chosen item is right for you
  • Support throughout your purchase journey
  • Christmas opening hours may vary, click here for more information
  • Opening hours 9:30AM - 7PM (EST), Monday to Sunday

The Virtual Boutique is currently closed. Please come back at 9:30AM tomorrow (opening hours 9:30AM - 7PM (EST), 7 days a week).

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There are currently no Virtual Boutique operators available, please try again shortly. Opening hours 9:30AM - 7PM (EST), 7 days a week.

About The Service

Welcome to our Luxury Virtual Boutique - offering you real time expert advice and guidance.

Let our in-house experts guide you through your own personalised shopping experience from the comfort of your own home or office. Our hands-free co-browsing option allows you to sit back and chat with our experts as they do the browsing for you.

Expert advice on some of the world's most renowned and prestigious brands.

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ANYTIME. ANYWHERE.KODAMA

BY THE WATCHES OF SWITZERLAND GROUP

Embark on an international journey into the lives of our vibrant collectors, where the luxury of time reflects a well-lived life, with our groundbreaking advertising campaign that melds the world of horology with culture, travel, cuisine, fashion, music, and more.

Discover The Story

Collections

Explore Grand Seiko diverse range of exceptional watches, all available to purchase at Watches of Switzerland.

Elegance Collection

With its distinctively fluid curves, the Elegance Collection epitomizes the aesthetic purity and simplicity that is at the heart of Grand Seiko.

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Heritage Collection

Contemporary and refined, with design elements in seamless harmony, the Heritage Collection is true to Grand Seiko’s values of extraordinary craftsmanship and precision.

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Sport Collection

Combining cutting edge technologies and robust construction, the Sport Collection offers watches of superior functionality and durability.

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Evolution 9 Collection

Based on the Grand Seiko Style which has inspired each and every creation since 1967, the Evolution 9 Collection takes the legibility and comfort of Grand Seiko to a new level.

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Highlights

Discover the latest and greatest from Grand Seiko.

shop All Grand Seiko

About Grand Seiko Watches

Grand Seiko was born in 1960 with the aim of creating the very best watch of which the company was capable. Each watch is handmade in Japan by skilled men and women who ensure the high precision, legibility and durability for which Grand Seiko has become renowned. Grand Seiko is deeply rooted in its Japanese heritage, and its brand philosophy, "The Nature of Time," celebrates the Japanese spirituality of time that is deeply inspired by nature and brought to life by "takumi" (craftsmen and women). Mechanical, quartz, and Spring Drive movements power the watches in the Grand Seiko collection, which embraces Heritage, Sport and Elegance designs, as well as the new and highly prized Evolution 9 collections

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Store Finder

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Grand Seiko Boutiques

Grand Seiko Specialist Boutique

We are proud to operate a dedicated Grand Seiko boutique that provides world class services tailored to your needs.

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